Todd Chrisley is a sassy tour de force in the reality television industry. People can’t get enough of him and his bite-sized wisdom we like to call toddisms. He’s like a magical and southern shaman wearing Tom Ford. How does one embody this mystical human being in a branded experience? First, we stock up on expensive booze.

Second, we do research. (And by research, I mean, read a ton of gossip sites and binge four seasons of Chrisley Knows Best. Faye is my favorite.) Lastly, we invested our time into establishing a brand that is just as large as the man. We moodboarded, paired typography, wire-framed, designed, rinsed, and repeated.