Hooman Mobility is an electric skateboard company with one goal in mind, help people move between point ‘A’ to point ‘B’ in easy electric style.
The brand is positioned to feel energetic, trustworthy, technical and most of all fun.
The mark is inviting, human and timeless at the same time. The bold circle contains two counter spaces that reveal an ‘H’ in the positive space. The mark conveys movement and reinforces the connective nature of the brand.
The electric blue color palette was selected for its energetic nature and to convey trust. Trust was important to the brand due to the technical and commuter nature of the brand. Essentially, we’re only a few steps away from Marty McFly’s hoverboard. Cowabunga.
Joshua Sage Newman
work done @ & 4 ST8MNT