Nashvillian is a southern outlaw lifestyle brand designed to capture the gritty essence of music culture. The brand was established by founder Josh Newman to reflect Nashville’s heritage.
I designed the brand’s secondary logo and contributed multiple shirt designs to the collection. Each design is meant to play up the anti-hero, vigilante, and rugged motif. Being a son of the south myself, it was second nature for me tap into inspiration.
Each design is raw, hand-crafted, and goes against the grain. Each design is thoughtfully crafted to the brand’s aesthetic and hand-rendered to reinforce the brand’s authentic nature.
Founder/Creative Director: Joshua Sage Newman
work done @ST8MNT